Business Alliances

When I started my business I told myself the usual “I’m going to go independently”,
“I’ll go into business by myself” or “go at it alone!”

Soon I realized that we don’t build a business by ourselves, we need people that are willing to trust us and become our clients, we need mentors to teach us, employees to help us, collaborators to grow, friends to give us a shoulder to cry and family to support us and to forgive our folly of daring to think we can go at it alone.

And so I opened myself to those relationships and found that my life is busier, exciting, at times scary and aggravating, but all the time richer.

Of all those relationships, collaborations seem to me the more daunting and rewarding. They allow me to go places I can go by myself, but at times it truly feels like walking off a cliff hoping that I have had the good judgment of surrounding myself with good people that would not let me fall.

At the recent AIIP conference, one of the speakers, Ann Potter from Ann Potter & Associates, told us about her experiences with alliances. In a funny, eloquent and the uniquely analytical way of a business researcher she produced a Matrix of Alliances Types. I thought you would appreciate it.

So, here is to true love!!

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